Universal Service Crop (USC) is a Public Affair & Relationship Consultancy Company service covers public affairs consultancy services, speech writing, newsletter publication, editorial services, translation & policy research.

designTopping was delighted to create the logo and visual identity for them. 

USC, a consultancy, embarked on this project with a well-defined strategy, underpinned by thorough and considered research. We therefore selected an element symbolising the doorway to knowledge and elegantly incorporated books into the logo. The overall shape of the logo bears a strong resemblance to the word “世” within its name.