Following the renewal of their logo, we had been creating the visual system for That’s Y You Eat, built from color to image. Their brand statement of them is “GOOD FOOD & HAPPY LIFE”.

A simple and direct art direction with colorful colors, representing the five elements of “Family”, “Buddy” “Mummy”, “Daddy”, and “Babe”, bringing out its diversified variety of goods and the family loves it! We aim to build a brand that is fun to eat and interesting to watch!