A brand identity design project presents us with a new challenge. We love this challenge.
SuperbCat is a comprehensive in-house developed software owned by FINTECH PAYMENT LIMITED. It supports a full range of software solutions and service systems that fit retail or restaurants. Its systems are coherent with 4 major information technology solution categories, including offline, online sales system, human resource management, and kitchen procurement. We need to establish a parent image system for the brand, but also create its own image personality for individual systems.
Based on the idea of the most common Lucky Cat “招財貓” display in business, we specially created a gentle and cheerful image for SuperbCat, from the lines to the color system, giving customers a happy atmosphere in the sale environment.
