ShibaInupay is a unified payment management hub that is an infrastructure developed in-house. It can integrate various payment methods such as credit cards or electronic payments into e-commerce websites and POS that support merchants to run their business both online and offline.

Our goal is to recreate a strong & simple logo for the ShibaInupay which aims to establish a unique identity and stand out from the crowd. After several concept changes and outlook development, we finally created a new and unique Shiba Inu image with the concept of “3 arrows” generally used in the payment system. We changed the old plain trademark, Infused with personality and attitude.